Fesona scores every order at checkout and decides which offer, if any, makes it more profitable. Fewer returns. Bigger baskets. Loyal customers never penalized.
The loyal customer and the serial returner see the same page. The hesitant first-timer gets no nudge. The full basket gets no add-on. Blanket policies punish the customers you want to keep, and manual review does not scale. Fesona makes the decision per order, in real time.
Every checkout gets one decision, chosen for that shopper and that cart.
Orders likely to come back get an incentive to stay sold. The return never ships.
Hesitant shoppers get a discount sized to the margin on their cart. Never more than the sale is worth.
Shoppers with room in the cart see one relevant add-on. Not a carousel.
Loyal, low-risk customers check out exactly as before. No offer, no friction. Most shoppers never see Fesona.
Real checkouts. Real customers. No work for the brand's team.
Return cost the brand never pays, after the incentive is paid for.
The incentive costs a fraction of the return it prevents, and comes back as a repeat order.
Every offer is priced to stay profitable before it is shown.
Every checkout is scored before payment completes.
Fesona picks the offer that makes the order more profitable. Or no offer at all.
The shopper sees one clear choice. One click. No redirects.
Every outcome feeds the next retraining. The model sharpens as you sell.
Your orders and returns train a model of your own. Your categories, your sizing and your shoppers decide who sees an offer. Never a pooled average of other stores.
Every order and return outcome feeds the next retraining. Offer sizing tunes itself from live results. No data science work on your side.
Every offer is sized to the cart's expected return cost and margin. Worth accepting for the shopper. Profitable for you.
An offer that is never shown costs nothing. An offer that is declined costs nothing. The fee applies to the orders Fesona improved.
Offer size accounts for the fee, so every accepted order still nets positive for you.
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